About Midalia Steel
Midalia Steel is Western Australia's premier supplier of steel products and has been operating for 67 years.
With 10 branches across the state, Midalia Steel is a major supplier to the 'DIY', fabrication, manufacturing and building markets. Providing an extensive range of products for most projects in steel.
WHO ARE WE MMMATE...
Midalia Steel is one of the largest steel suppliers in WA, with 10 branches positioned in rural and metro areas. We may be big, but we are really a collection of smaller, community based branches.
Our Company Core Values are defined by our people; so when you see our "Vision Statement" and "Value Truss" on the wall, you can be assured these communicate how we feel about our business, our customers and each other.
Our range is larger than any other steel distributor and caters for the regions we operate in. We believe in getting quality brands and products, ones that will last the harsh state we live in.
We keep heaps of steel items like: RHS, flat bars, angle and pipe.
If you want to cut, fasten or weld it, we probably have that on the floor too. If you want to clad it, frame it, put a fence around it or put a roof over it your in the right place mmMate!!
We like to think if we don’t have it, we will get it for you.
We offer simple processing in store and can offer more comprehensive processing via our partners.
If you can't pick up the goods you want, no problem - WE DELIVER! We have one of the most competitive delivery rates around, and our HIAB trucks make handling easy.
Bruce the Dog
Who is Bruce The Dog?
The Blue Heeler (otherwise known as the Australian Cattle Dog) represents a lot of the common qualities we believe represent Midalia Steel.
The Blue Heeler is feisty & energetic – so are we. Working in so many markets with such a huge product range there’s never a dull moment.
Blue Heelers love a big backyard. At, Midalia Steel we operate all over W.A. And you’ll often see our trucks running around everywhere delivering steel. Even to places our competitors don’t bother going to.
The Blue Heeler is one of the most intelligent breeds. Whilst we don’t claim to know everything, knowledge about a huge range of steel products is one of our strengths. Our staff comes from various backgrounds, and their general knowledge and skills help answer our customers’ questions.
Loyalty is a significant trait of the Blue Heeler, and we like to think it’s also one of ours. We understand that customers buy from people they trust and who genuinely care about them. We believe we’re in the customer service business where steel is the commodity we trade. But going that extra mile for our customers is what we know sets us apart from the other breeds.
Finally, Bruce is a true blue Australian – you can’t get any more Australian than a cattle dog on the back of a ute. And he has a distinctly rural flavour, just like us. In fact, half of our branches are located in rural towns. We believe in employing local people in local towns, and being part of our communities for the greater
good of all.
So you see, when it comes to mmMates, you won’t find a better one than Bruce and Midalia Steel!